The ten commandments of SMS marketing
The latest marketing tool that is taking the world by storm is mobile marketing. With more than 5.3 billion mobile subscribers around the world, companies around the world use the latest advertising wave. If you already use this medium for the marketing of your products and services, you will certainly enjoy the benefits and results. As with all other business tools, you must take responsibility and follow the policy with every step you take.Achieve maximum results by following the Ten Commandments of SMS Marketing:
1. PERMISSION BASED
The first of all rules is to send massive SMS messages only to those who have signed up and who have agreed to participate in your campaign. This is to eliminate unnecessary opposition between your existing customers and prospects. Inform your customers to make everything clear from the start.
2. OPTION TO STOP
In the beginning it is normal for customers to feel excitement about the campaign. With your first approach, your loyal pattern is probably the best yes to your request. You must, however, take into account the interests of your customers. Give them the opportunity to unsubscribe or unsubscribe.
3. STRICTLY PREFERENCE BASED
When building an SMS list, it is best to have your customer fill out an agreement form. Add a list of all types of messages you want to send and have your customer check the box (s) of their favorite messages. Only send preferred types of messages to users.
4. KEEP IT SHORT
There is a 160-character limit when sending a text message. Be on the point with your message whether it is a discount coupon, an announcement or a contest. Flowery words are just a waste of space and a few wasted pennies that are passed on to the recipient.
5. DITCH TEXT MESSAGE FAST CUTS
Although text abbreviations seem funky and cool, your customers will probably find it annoying to read and find out what the words should mean. You really would not want to annoy a customer by wasting their time and confusing them.
6. BE CLEAR
Clearly convey your message. If it is a promo or match, then clearly state the instructions. Never mislead your customers. Madness will yield nothing but a good reaction. Put simply, from the perspective of the customer, ambiguity raises doubts and your business integrity will certainly suffer.
7. EASY FORMAT
First create a message with the campaign (Discount, Buy 1-free-1, New entries, Contest, etc.), Followed by the required (X-purchase amount, register, etc.) and end with instructions for redeeming rewards. It is important to enter the opt-out or unsubscribe option at the end.
8. STATUS NAME & NUMBER
What is the point of advertising when customers do not know who you are and how to reach them? Stating your name is important for getting your brand back. A 1-800-PRODUCT or company number is very advantageous.
9. LIMIT FREQUENCY
The fastest way to drive away your customers is by bombarding them occasionally with SMS marketing messages. Once a week a message is good enough to remind them that you exist and that you have something to offer.
10. VALUE
Your text messages do not always have promos to go, they can also be informal. Clients do not mind mass text messages if it is of value and beneficial to them.
SMS marketing is ten times more effective than traditional ads. There is no limit to how far you could use this tool. Be creative and follow the simple rules and you could never go wrong. Use mobile marketing as a means to expand your business and become known.
The marketing landscape is changing and many strategies and channels do not work as they used to work. Mobile marketing via mass text messages is growing and changing in the marketing channel of the new generation.
